River Hills to implement CARES Act Recovery Grant plan
River Hills Economic Development District recently announced it has partnered with ProMedia Group to implement the Coronavirus Aid, Relief and Economic Security Act Recovery Grant. Awarded by the Economic Development Administration, the goal of the grant is to help relieve economic strain on businesses in Harrison, Floyd, Washington, Clark and Scott counties due to the pandemic.
River Hills and ProMedia Group will work to combat these effects by formulating and enacting both short- and long-term marketing strategies that businesses and organizations within these communities can implement at their discretion. In total, five marketing plans, one for each county, will be developed.
“We know that our local communities have been negatively impacted by the pandemic,” said Cory Cochran, River Hills’ executive director. “We are striving to help our local businesses and organizations by offering them expertise in an area that they may not be spending time and effort but knowingly need.”
This project is meant to relieve the burden these communities face daily and will be implemented as a positive reinforcement of the steps already taken to ensure businesses not only survive, but thrive in the future. During the next few months, ProMedia Group and River Hills will initiate research in each county that will include surveys, on-site visitation of local businesses/organizations and scheduled contribution meetings to gather additional county information.
Once finalized, the marketing plans will be presented to each county and made available for use.
“We want to provide our local businesses and communities with the resources that they need to effectively market their product to the customers,” Cochran said. “Marketing is always changing; we are lucky to have the expertise of the ProMedia team to help us develop this valuable resource.”
River Hills is a regional community and economic development organization covering Harrison, Floyd, Washington, Clark and Scott counties. It provides expertise in local and regional economic development, grant acquisition and grant management. The organization has helped garner more than $150 million in grants and other program funding for the region.